Our story

Born from two half rolls of linen the dearprudence story began amidst the chaos of holiday packing. I craved a wardrobe that seamlessly interchanged, allowing me to buy less and wear better. My vision was to provide a curated capsule wardrobe that can be mixed and matched to effortlessly adapt to any occasion.​

 

People have asked, why linen? With its beautiful natural look, soft feel, and thermo-regulating qualities, linen embodies the sophistication and comfort needed for a modern, stylish collection. This is where dearprudence was born.

 

Quality is paramount. We source 100% European flax linen, emphasising minimal environmental impact. Partnering with a small family-run factory, Sajib and his dedicated team have been invaluable partners in bringing our vision to life. Their expertise, passion and commitment have  played a pivotal role in dearprudence. We operate with a limited stock strategy to ensure minimal wastage in our production line.​